Tuesday, December 16, 2008

Viad Tower

When the Viad Tower was built in 1991, it had a different name. At that time, the tower was called the Dial Tower after its major tenant, the Dial Soap Corporation. In fact, the top of the tower was designed to resemble the same curve you find in a bar of Dial soap. It is currently owned by the Viad Company, a marketing and travel business. Like other high-rise developments, this building was also supposed to have a twin tower situated at a 90 degree angle from this one. Instead of a second tower, the adjacent property has been landscaped into a spectacular private park area filled with interesting sculptures and an incredible fountain.

Tomorrow I’ll show you a picture from the beautiful grounds around this building.

8 comments:

Mo said...

I can understand why they might want to change their name from something representing soap.

angela said...

Viad doesn't really trip off the tongue though, does it?
I quite like the curved top of this building but I'd like to see the parks, pity they're private.

Jarart said...

It has a futuristic look about it.

Boise Diva said...

The park is a better idea than another tower, anyway.

glenda said...

Julie and Dave had an office in the Viad bldg. at one time . It has beautiful art and sculptures throughout the building.

Susie of Arabia said...

This building looks like it could be here in the Middle East somewhere - they like unually shaped buildings with lots of windows too.

Pat said...

I heard it was supposed to look like a roll on deodarant. They should have a building that looks like a tissue box next to it.

David SB said...

I would have preferred to see the second tower built. Instead, the remnants of Dial fled to the hinterlands of North Scottsdale after the split with Viad. Still, in the absence of the second tower, a pleasantly landscaped area is certainly better than a dusty vacant lot.

In the early '90s, this tower had an excellent cafeteria and an upscale restaurant. Both were open to the public. The restaurant has since closed, but the cafeteria remains and is a hidden choice for anyone looking for lunch at the southern end of Midtown.