Thursday, August 11, 2016
The Matchbook Project
Earlier this year, I got an email from a locally owned wine bar/cafe where I occasionally meet friends asking if I had any matchbooks I could donate that would become part of the decor at their new place in Scottsdale. They were offering coupons for a certain number of matchbooks. At the time, I wondered how on earth matchbooks would figure into the decor at the new place.
Last Sunday I met some friends for a movie and after the movie we decided to try out the new Postino's Wine Bar Cafe located in Scottsdale near Scottsdale Fashion Square. I finally figured out how they used all those matchbooks they collected. They covered one whole long wall with them.
Postino's started in Phoenix way back in 2001 when a group of friends started a wine bar in an east Phoenix neighborhood in a building that was once a post office. That's how the name came about. Their idea was to not tear down and old building but to make something out of it that would enhance the community around it and they've been doing that ever since. There are now seven locations of Postino's and a few more restaurants have also been developed in the process. They all have been set up in older buildings that have now been brought back to life and have become extremely popular destinations. Sounds like their idea has turned into a huge success. This little "Weird is Rad" space at the new restaurant looks like the perfect place to celebrate something special with a big group of friends, don't you think?