Monday, February 23, 2009

Little Man

This little man hiding the hammer behind his back, has been the trademark for Western Exterminating since 1931. At that time, the company was 10 years old and was being asked to advertise in the local telephone yellow pages. The directory company offered to create a company logo in exchange for the advertising business. And so was born the “little man with the hammer”. He has represented the company ever since.

Western Exterminating operates throughout Arizona, California, and Nevada. You can read more about their history here.

7 comments:

Hilda said...

That's so cute! Who would have thought that a telephone directory company could create a logo that would last so many decades?
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B Squared said...

This is so Americana. I love this stuff.

Julie ScottsdaleDailyPhoto.com said...

this is a great logo and sign. It would never survive being approved as a sign today with all the zoning code requirements. it is nice that some of these classic, unique signs are still around.

Lisa Wilson said...

That's a cute trademark!

MaCoBra said...

I love the advertisement, really origional! It must be a landmark..

Jarart said...

This is so funny. What a mean looking rat!

Vogon Poet said...

Wonderful end nice catch!